At Demand Media I worked on redesign of this app. MyPlate was in need of a visual overhaul, we changed the logo, typography, colors, icons and images.
After we completed a new style guide, I started to work on the logomark. I wanted a logomark without all the noise of the previous one, so I combined two(2) elements the recognizable knife and fork icons with a progress circle in mid progress. Merging these icons together created the plate with utensils.
Below you can see how the new brand seamlessly works in harmony with the existing functionality of the app.