The Lounge (Memorial Sloan Kettering Cancer Center)
Visual design, UI, UX
Memorial Sloan Kettering Cancer Center (MSKCC) was building a dedicated space for their Teen and Young Adult (TYA) cancer patients and sought our help to design a social media app creating a private online community for patients and survivors enabling them to access support services even when the new physical space was unavailable.
My role was primarily in visual design, designing a cohesive design system across iOS and Android platforms, including branding. At Moment we collaborate throughout the design process, I contributed early on during the initial product definition phase which included value proposition workshops, competitive audit and a user definition guide.
Together we created a vibrant, user-friendly and hugely adopted app. I was especially proud of the app we developed because it encapsulated everything I love about design — solving complex problems, through empathy. And therefore crafting a functional rich experience — and it provided a way for young people to find community in the face of what is inevitably an incredibly isolating experience.