Visual design, UI, UX

NewsConnect is the bridge between different departments of a large news organization. It’s an internal collaboration tool where personnel, equipment, and correspondence between departments are transparent. Employees can upload raw material, give and receive feedback, see who is following a story, who is contributing to a story, etc.— throughout the process of creating, vetting and publishing news stories.

My role on the project was as a UI designer, and I focused on making sure graphical, and typography elements served a functional purpose. I become obsessed with accessibility standards.

Besides, extending the brand elements, thus creating specific design systems. I designed the logo for the product.



We used NBC’s core values as a starting point for exploration and created some marks that embodied these values. My approach was to develop a simplified mark, and I leaned towards geometric and circular shapes. Utilizing Gestalt principles, I landed upon these explorations. 


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